BjuJay: iMessage For Sales Teams

This is part of our whats going on now review where we look back at domain names we sold and see what type of product or startup the founder(s) have developed.

In this post we examine BluJay 

Brand name: BluJay

Blujay is a creative spelling of "Bluejay." Intentional misspelling is a well-established naming strategy among founders; used to differentiate from competitors, secure exact-match domains, navigate trademark registrations, and build distinct, memorable brand identities. Short, dictionary-word domains are rarely available and often prohibitively expensive, which pushes founders to get creative. Certain words lend themselves particularly well to this approach. "Blue" is one of them: dropping the trailing "e" preserves the word's visual aesthetic while maintaining the same sound and feel as the original spelling.

TLD/Extension: .io

.io is a widely recognized and credible extension that earned its foothold in tech circles through its association with input/output — a foundational concept in computing. That connection made it a natural fit for developers and startups, many of whom adopted it when their preferred .com wasn't available. Over time, .io outgrew its tech-specific origins and established itself as a legitimate, broadly appealing alternative to .com across industries.

Domain sale price: 500 dollars

Sale history: Listed at $799. The buyer opened at $450; we countered at $699. The sale closed at $500.

What is BluJay.io

Blujay (blujay.io)  appears to be a sales engagement tool positioning itself as "iMessage for Modern Sales Teams," competing in the same space as Sendblue, Linq, and Project Blue. The core insight the product is built around is that iMessages (blue bubbles) consistently generate higher response rates than standard SMS (green bubbles), because they feel more personal and familiar to recipients. Blujay enables sales reps to send iMessages at scale, with integrations into major CRMs including HubSpot, Salesforce, and GoHighLevel.