Delivyr: SMS Delivery Platform for Regulated Industries

This is part of our whats going on now review where we look back at domain names we sold and see what type of product or startup the founder(s) have developed.

In this post we examine Delivyr 

Brand name: Delivyr

Delivyr is a creative spelling and play on the word "deliver." The "yr" ending functions in much the same way as a standard "er" ending, similar to words like "martyr" or "zephyr." While swapping a natural "er" ending for "yr" isn't a common convention in startup naming, we felt it worked particularly well here, since "deliver" is both a strong, widely understood word and an excellent foundation for a brand name.

It's also worth noting that "deliver" belongs to a specific category of "er"-ending words — like "super," "over," and "ever" — rather than agent nouns (e.g., "hunter," "diver," "writer") or comparative adjectives (e.g., "stronger," "taller"). We find this distinction makes the "yr" treatment feel more natural. That said, this isn't a hard rule, just our own perspective on what makes a misspelling work as a brand name.

TLD/Extension: .com

.com is, without question, the most recognizable and trusted domain extension in existence and for good reason. As one of the original top-level domains established in the early 1980s, it is practically synonymous with the internet itself. Though originally created for commercial entities, .com has long since evolved a far more generic, universal appeal that extends well beyond its original purpose.

Before acquiring the .com, the founder behind Delivyr originally operated on the delivyr.io domain.

Domain sale price: 499 dollars

Sale history: Listed at $499. The buyer bought the name outright with no negotiation.

What is Delivyr.com

Delivyr.com is a compliance-focused SMS/MMS delivery platform built for regulated industries (the kind that normally get blocked by carrier spam filters — gaming/iGaming, alcohol, tobacco, Pharma, sex, firearms, etc.

Key points about what it does: it helps regulated businesses send compliant, high-performing SMS/MMS messages that consistently reach customers without carrier rejections or filtering issues, handles 10DLC registration and brand verification, and runs on SOC 2 and ISO-certified infrastructure. It's specifically built with a core focus on gaming and iGaming, focusing exclusively on SMS/MMS delivery for U.S. recipients, and integrates with marketing platforms like Optimove for campaign management.